Telling your manager he or she wants a blog could get you fired. A generic weblog with generic responses by your CEO and/or your upper administration staff does not produce significant returns for the time invested. More to the point, it is very likely a squander of their time. We all know it, but 1000’s of weblogs like this exist. Why?
Company administration has been told they need to weblog to connect with consumers, prospects, vendors and associates. This is good guidance for CEOs and professionals that are excellent bloggers with a lot of time on their arms. Trim chance you function for one of these men and women.
So how need to businesses far more successfully use a blog?
PR Blogging Device
Include your weblog as a website link on your company web site, but you don’t automatically need to contact it a site. There is no need to have nor many persuasive causes to have a stand by yourself website. Your blog need to seem and come to feel just like any other website page on your website, except the material is now going to be fresh, related and informative to your target market. Use the “News” link on your website and turn that stale, outdated content into a effectively-oiled, PR blogging device.
Restrict the submitting rights to your advertising and marketing/PR division. Publish at least 2-three posts for every 7 days not an overbearing workload. Write push JD current affairs and relevant market information that involves estimates and responses from the CEO and upper management. This will decrease their time concerned while maximizing their exposure equally internally and externally – everyone wins.
A single advantage is your IT Office can set it up easily and small (if any) developer time is necessary to preserve the “Information” website page up to date. Look for engines will enjoy the refreshing content material and your web site Search engine marketing benefits will improve, one more gain. Also, your site visitors can remark, you can market the website in your newsletters and advertising and marketing components, and your buyers have a powerful purpose to bookmark your site.
Involve Your Human Resources Section
With little hard work, your human resources section can publish job openings on the “News” page following you change it to a blog format. A separate HR webpage, or numerous web pages for every task opening, can very easily be incorporated and current by your HR Section. Think about producing an RSS feed so potential candidates can check out your job openings from their desktop simply.
Marketing and advertising Office Announcements
Again, with little hard work you can also incorporate an “Occasions” segment on your “Information” webpage once it is converted to a website. Exhibiting at a trade demonstrate up coming thirty day period? Is your administration staff involved in any seminars, webinars, webcasts, or other advertising occasions? Employing a weblog to advertise your company activities is powerful and the material increases your Search engine marketing outcomes.